Dumb it Down! No! Dumber!

Now I know what that guy on the train yesterday felt like…

So, some time ago I built a rather complex system for a client. I gave it a name, a good solid, Latin derived name that sounds good and has done perfectly well for the last two or three years.

Recently the client has licensed the system to a much bigger company, and I’ve been working day and night to add in new features and generally neaten up the edges of the whole thing, which is fine. But then I come in this morning and and am informed that the client has unilaterally and without so much as a ‘by your leave’ changed the name of the system. Changed it from its good, solid Latin based name to a weak, insipid, non-memorable, three-times-as-long name that isn’t so much a name as a description of what the system does.

This is like renaming the Ford Thunderbird to the Ford ‘Rather Fast Car’ or Coca-Cola to ‘Fizzy Black Drink’. And to add insult to injury they’ve hooked the name up to a crappy ‘surf the internet!’ logo that looks like something from 1997.


If I’d been informed of this at the start of the project I would be annoyed. But to have it dropped on me halfway through (oh, on top of all the other stuff you’ve got to do, can you engage in a total rebranding with our shitty new logo? thanks!) makes me f’ing furious.

I’m going to continue with the programming work and give this all the attention it deserves (ie: none) until I’m got some time free – probably in about two weeks.

Leave a Reply

Your email address will not be published. Required fields are marked *

Close Bitnami banner