So, Westfield are setting up a “virtual shopping mall”, featuring all the stores present in their physical shopping centres.
Or at least the ones willing to pay even more than they’re already gouged for to obtain a “virtual lease”.
So they can be on an e-commerce site. On top of the e-commerce sites they almost certainly already have.
Oh, and they’ll pay a commission back to Westfield on all sales.
Sounds a lot like the “virtual shopping malls” that did so well in the late 90’s. Remember them?
I mean I’m not saying it won’t work.
I’m just saying it probably won’t.
Prove me wrong Westfield dudes!