Well, News Limited have certainly gone all out to help flood victims! They’ve created a page on their news sites where you can go to add a blue ribbon to your twitter feed to show your “support, strength and comfort” for Flood Victims. You can even go to certain stores and get your own blue ribbon to wear in real life! Fantastic!
Excuse me, but how does this actually achieve anything short of making people feel like they’re doing something without actually doing anything at all?
If News Limited actually gave a damn about flood victims they’d put the instructions for decorating your twitter feed behind a donation wall. And rather than give the ribbons away for free, they’d sell them. But no, they’d rather pander a feel good solution that makes them look like heroes without having to do any work.
If you want to help flood victims then donate money, goods or time. Changing the background on your twitter feed achieves nothing but making you look like a massive tool.