Westfail

by Purple Wyrm on April 15, 2011

So, Westfield are setting up a “virtual shopping mall”, featuring all the stores present in their physical shopping centres.

Or at least the ones willing to pay even more than they’re already gouged for to obtain a “virtual lease”.

So they can be on an e-commerce site. On top of the e-commerce sites they almost certainly already have.

Oh, and they’ll pay a commission back to Westfield on all sales.

Sounds a lot like the “virtual shopping malls” that did so well in the late 90’s. Remember them?

Thought not.

I mean I’m not saying it won’t work.

I’m just saying it probably won’t.

Prove me wrong Westfield dudes!

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